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Its product offering includes sports betting, online casino, online poker, and online bingo. Several other cases of bet365 refusing to pay winnings have been reported by gamblers on Internet gambling forums. Denise was again criticised in 2024, after she received payouts of more than \u00a3270 million the year before, including a salary of \u00a3220.7 million and dividends of \u00a350 million, despite the company posting a \u00a360 million loss. Denise Coates became the highest paid executive in the UK in 2017, awarding herself a salary of \u00a3217 million. India’s consumer affairs ministry served notices to various television channels and apps for promoting gambling companies and asked them to stop showing ads from bet365 and other betting platforms immediately. In October 2014, The Guardian newspaper reported that the company had been taking bets from Chinese citizens by using obscure domain names in order to avoid government web censorship.<\/p>\n
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Bet365 was also ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table. Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. In May 2026, bet365 launched in France, becoming the first major international operator to enter the French regulated market since its opening to competition in 2010. The company would later announce in September 2021 that bet365 will launch in Colorado with a licensing and revenue share deal with Century Casinos. Denise Coates had received at least \u00a3280 million in salaries and dividends in 2025, making her the highest-paid woman in Britain.<\/p>\n
Bet365 sold its betting shop chain in 2005 for \u00a340 million to Coral and paid off its loan to RBS. The business borrowed \u00a315 million from Royal Bank of Scotland against the family’s betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995.<\/p>\n
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Denise Coates, founder and joint CEO of bet365, received a CBE in the 2012 Queen’s new year honours list for services to the community and business. The platform joined the official list of operators approved by the Secretariat of Prizes and Betting of the Ministry of Finance in February 2025, following the approval of the sports betting regulatory framework in the country. Her brother John, co-chief executive, runs the business alongside her, with their father Peter serving as chairman.<\/p>\n
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Their business operations are conducted from its headquarters in Stoke-on-Trent, alongside further offices in Manchester, Gibraltar, Malta, United States, Bulgaria, Brazil, Colombia and Australia. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates. The company sponsors the shirt and stadium of EFL Championship football club Stoke City F.C., a corporate affiliate. In August 2024, the New Jersey Division of Gaming Enforcement ordered that the company was required to pay more than $519,000 to customers it had shorted on payments. The company refused a payout of \u00a354,000 to a customer in England in 2016, a case which was still ongoing in 2017.<\/p>\n